Brandsters - Brands & Entertainment

Brandsters is an independent consultancy affiliated with The Entertainment Group. Brandsters develops integrated brand and entertainment solutions for leading brands in the Netherlands.

Our approach encompasses all media and communication platforms: events, movies, television, radio, publishing, music, video games, web, mobile and sports.

Brandsters follows a result driven process that always starts with research. Based on the results of this research we, together with our client, develop a strategy. Next, strategy is the basis for the creative briefing. During the next phase creative concepts are then implemented on any necessary platform. After implementation, or realisation, it is time to do –evaluative- research. This closes the circle. We call this process the Innovation Cycle.

Keeping a strict outside-in perspective is key to this process. We always follow the point of view of the market. We believe pull is much more effective than push. We believe consumers segment themselves. We believe in communities and tribes, not in target groups. We believe in conversations, not in messages.

Our mission: to interact with consumers in their world on their conditions.

From brand infiltration to corporate sponsoring and entertainment marketing, Brandsters aims to create a natural interaction between brands and the market. In other words: Brandsters helps its clients to be remarkable in markets that are increasingly chaotic and impenetrable. Because, in the end, it is all about ROI.

Directie
Jos Ahlers
strategy director

Dirk de Koning
client director

vreelandseweg 7
1216 cg hilversum
the netherlands

t +31 35 - 626 4616
f +31 35 - 626 4601
info@brandsters.com

Brandsters - Brands & Entertainment - is affiliated with The Entertainment Group

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